The List 2.0

Just update the list with suggestions from Michael Bhaskar (on his second batch), Andrew Casey, Terry Clague, Ruth Killick, Sam Missingham and Joanna Penn.

Next step (besides actually reading some of them) is to categorise these and add some useful links, as suggested by Sam.

Velocity: The Seven New Laws for a World Gone Digital – Ajaz Ahmed and Stefan Olander

The Long Tail: Why the Future of Business Is Selling Less of More– Chris Anderson

The Nature of Technology: What It Is and How It Evolves  – W. Brian Arthur

Stet: An Editor’s Life – Diana Athill
A Life with Books - Julian Barnes
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market - Alison Baverstock

How To Talk About Books You Haven't Read - Pierre Bayard

The Wealth of Networks: How Social Production Transforms Markets and Freedom - Yochai Benkler

Contagious: How to Build Word of Mouth in the Digital Age - Jonah Berger

The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network – Michael Bhaskar

One Click: Jeff Bezos and the Rise of Amazon.com – Richard L. Brandt

Transitions: Making Sense of Life's Changes - William Bridges

Inside Project Redstripe: Incubating Innovation and Teamwork at the Economist - Andrew Carey

The Glass Cage: Automation and Us – Nicholas Carr
Creativity Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration – Ed Catmull

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail - Clayton Christensen
The Innovator's Solution: Creating and Sustaining Successful Growth - Clayton Christensen
Manufacturing Consent: The Political Economy of the Mass Media by Noam Chomsky and Edward S Herman 
Influence: The Psychology of Persuasion – Robert Cialdini

OBD: Obsessive Branding Disorder - The Illusion of Business and the Business of Illusion – Lucas Conley

The World Outside Your Head – Matthew Crawford

This is Not the End of the Book: A conversation curated by Jean-Philippe de Tonnac - Umberto Eco and Jean-Claude Carriere

The Business of Enlightenment: Publishing History of the "Encyclopedie", 1775-1800       - Robert Darnton

Understanding Fandom: An Introduction to the Study of Media Fan Culture – Mark Duffett

Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business – Anita Elberse

Let's Get Visible: How To Get Noticed And Sell More Books - David Gaughran

Tribes – Seth Godin

David and Goliath: Underdogs, Misfits and the Art of Battling Giants - Malcolm Gladwell
Adapt: Why Success Always Starts with Failure - Tim Harford

The Blind Giant: How to Survive in the Digital Age - Nick Harkaway

Trust Me, I’m Lying: Confessions of a Media Manipulator – Ryan Holiday

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising - Ryan Holiday

Steve Jobs: The Exclusive Biography – Walter Isaacson

Convergence Culture: Where Old and New Media Collide – Henry Jenkins

Where Good Ideas Come From: The Seven Patterns of Innovation – Steven Johnson

The Amazon Economy (FT Edits) – Barney Jopson

The Truth About Bookselling - Thomas Joy  

You Are Not a Gadget: A Manifesto – Jaron Lanier

We-Think: Mass Innovation, Not Mass Production- Charles Leadbeater

Free Ride: How the Internet is Destroying the Culture Business and How it Can Fight Back - Robert Levine

Penguin Special: The Story of Allen Lane – Jeremy Lewis

The Curve: Turning Followers into Superfans – Nicholas Lovell

Unbound - Marshall McLuhan

Reluctant Capitalists: Bookselling and the Culture of Consumption - Laura J Miller

Strategy Safari: The Complete Guide Through the Wilds of Strategic Management - Henry Mintzberg , Prof Bruce Ahlstrand, Joseph B. Lampel

The BookStrapper Guide to Marketing Your Book: Creating a Bestseller By Yourself - Tucker Max and Ryan Holiday

The Net Delusion: How Not to Liberate The World – Evgeny Morozov

What is the Business of Literature? - Richard Nash

Politics and the English Language - George Orwell

The Ascent of Media: From Gilgamesh To Google via Gutenburg – Roger Parry

How to Market a Book – Joanna Penn

Write. Publish. Repeat.: The No-Luck Guide to Self-Publishing Success - Sean Platt and Johnny B Truant

Unspeak: Words are Weapons - Stephen Poole

Get up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and More to Promote Your Business - Jon Reed

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses – Eric Ries

Age of Access: The New Culture of Hypercapitalism, Where All of Life is a Paid-for Experience – Jeremy Rifkin

Winning the Story Wars: Why Those Who Tell and Live the Best Stories Will Rule the Future – Jonah Sachs

The Business of Books: How International Conglomerates Took Over Publishing and Changed the Way We Read - Andre Schiffrin

The New Digital Age: Reshaping the Future of People, Nations and Business – Eric Schmidt and Jared Cohen

Cognitive Surplus: Creativity and Generosity in a Connected Age – Clary Shirky

The Signal and the Noise: The Art and Science of Prediction - Nate Silver

The Everything Store: Jeff Bezos and the Age of Amazon - Brad Stone

The Late Age of Print: Everyday Book Culture from Consumerism to Control – Ted Striphas

Merchants of Culture: The Publishing Business in the Twenty-First Century – John B. Thompson

Why We Buy: The Science of Shopping - Paco Underhill
The Truth About Publishing – Sir Stanley Unwin

Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World - Gary Vaynerchuk

The Future of the Internet: And How to Stop It - Jonathan Zittrain