Just update the list with suggestions from Michael Bhaskar (on his second batch), Andrew Casey, Terry Clague, Ruth Killick, Sam Missingham and Joanna Penn.
Next step (besides actually reading some of them) is to categorise these and add some useful links, as suggested by Sam.
Velocity: The Seven
New Laws for a World Gone Digital – Ajaz Ahmed and Stefan Olander
The Long Tail: Why the Future of Business Is Selling Less of More–
Chris Anderson
The Nature of Technology: What It Is and How It
Evolves – W. Brian Arthur
Stet: An Editor’s Life – Diana Athill
A Life with Books - Julian Barnes
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market - Alison Baverstock
A Life with Books - Julian Barnes
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market - Alison Baverstock
How To Talk About Books You Haven't Read -
Pierre Bayard
The Wealth of Networks: How Social Production Transforms Markets
and Freedom - Yochai Benkler
Contagious: How to Build Word of Mouth in the Digital Age - Jonah
Berger
The Content Machine: Towards a Theory of
Publishing from the Printing Press to the Digital Network – Michael Bhaskar
One Click: Jeff Bezos and the Rise of Amazon.com – Richard L.
Brandt
Transitions: Making Sense of Life's Changes - William Bridges
Inside Project Redstripe: Incubating Innovation and Teamwork at
the Economist - Andrew Carey
The Glass Cage: Automation and Us – Nicholas Carr
Creativity Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration – Ed Catmull
Creativity Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration – Ed Catmull
The Innovator's Dilemma: When New Technologies Cause Great Firms
to Fail - Clayton Christensen
The Innovator's Solution: Creating and Sustaining Successful Growth - Clayton Christensen
Manufacturing Consent: The Political Economy of the Mass Media by Noam Chomsky and Edward S Herman
Influence: The Psychology of Persuasion – Robert Cialdini
The Innovator's Solution: Creating and Sustaining Successful Growth - Clayton Christensen
Manufacturing Consent: The Political Economy of the Mass Media by Noam Chomsky and Edward S Herman
Influence: The Psychology of Persuasion – Robert Cialdini
OBD: Obsessive Branding Disorder - The Illusion
of Business and the Business of Illusion – Lucas Conley
The World Outside Your Head – Matthew Crawford
This is Not the End of the Book: A
conversation curated by Jean-Philippe de Tonnac - Umberto
Eco and Jean-Claude Carriere
The Business of Enlightenment: Publishing
History of the "Encyclopedie", 1775-1800 - Robert Darnton
Understanding Fandom: An Introduction to the Study of Media Fan
Culture – Mark Duffett
Blockbusters: Why Big Hits - and Big Risks -
are the Future of the Entertainment Business – Anita Elberse
Let's Get Visible: How To Get Noticed And Sell More Books - David
Gaughran
Tribes – Seth Godin
David and Goliath: Underdogs, Misfits and the Art of Battling
Giants - Malcolm Gladwell
Adapt: Why Success Always Starts with Failure - Tim Harford
Adapt: Why Success Always Starts with Failure - Tim Harford
The Blind Giant: How to Survive in the Digital Age - Nick Harkaway
Trust Me, I’m Lying: Confessions of a Media Manipulator – Ryan
Holiday
Growth Hacker Marketing: A Primer on the Future of PR, Marketing
and Advertising - Ryan Holiday
Steve Jobs: The Exclusive Biography – Walter Isaacson
Convergence Culture: Where Old and New Media Collide – Henry
Jenkins
Where Good Ideas Come From: The Seven Patterns of Innovation – Steven
Johnson
The Amazon Economy (FT Edits) – Barney Jopson
The Truth About Bookselling -
Thomas Joy
You Are Not a Gadget: A Manifesto – Jaron Lanier
We-Think: Mass Innovation, Not Mass Production-
Charles Leadbeater
Free Ride: How the Internet is Destroying the Culture Business and
How it Can Fight Back - Robert Levine
Penguin Special: The Story of Allen Lane – Jeremy Lewis
The Curve: Turning Followers into Superfans –
Nicholas Lovell
Unbound - Marshall
McLuhan
Reluctant Capitalists: Bookselling and
the Culture of Consumption - Laura J Miller
Strategy Safari: The Complete Guide Through the Wilds of Strategic
Management - Henry Mintzberg , Prof Bruce Ahlstrand, Joseph B. Lampel
The BookStrapper Guide to Marketing Your Book: Creating a
Bestseller By Yourself - Tucker Max and Ryan Holiday
The Net Delusion: How Not to Liberate The World – Evgeny Morozov
What is the Business of Literature? - Richard Nash
Politics and the English Language - George Orwell
The Ascent of Media: From Gilgamesh To Google via Gutenburg –
Roger Parry
How to Market a Book – Joanna Penn
Write. Publish. Repeat.: The No-Luck Guide to Self-Publishing
Success - Sean Platt and Johnny B Truant
Unspeak: Words are Weapons - Stephen Poole
Get up to Speed with Online Marketing: How
to Use Websites, Blogs, Social Networking and More to Promote Your Business
- Jon Reed
The Lean Startup: How Constant Innovation Creates Radically
Successful Businesses – Eric Ries
Age of Access: The New Culture of
Hypercapitalism, Where All of Life is a Paid-for Experience – Jeremy Rifkin
Winning the Story Wars: Why Those Who Tell and Live the Best
Stories Will Rule the Future – Jonah Sachs
The Business of Books: How
International Conglomerates Took Over Publishing and Changed the Way We Read -
Andre Schiffrin
The New Digital Age: Reshaping the Future of People, Nations and
Business – Eric Schmidt and Jared Cohen
Cognitive Surplus: Creativity and
Generosity in a Connected Age – Clary Shirky
The Signal and the Noise: The Art and
Science of Prediction - Nate Silver
The Everything Store: Jeff Bezos and the Age of Amazon - Brad
Stone
The Late Age of Print: Everyday Book Culture
from Consumerism to Control – Ted Striphas
Merchants of Culture: The Publishing Business
in the Twenty-First Century – John B. Thompson
Why We Buy: The Science of Shopping - Paco Underhill
The Truth About Publishing – Sir Stanley Unwin
The Truth About Publishing – Sir Stanley Unwin
Jab, Jab, Right Hook: How to Tell Your Story in
a Noisy Social World - Gary Vaynerchuk
The Future of the Internet: And How to
Stop It - Jonathan Zittrain